What is needed to support the implementation of ISO 20121:2024?

The team from Positive Impact and Gecoman collaborated to explore this question as part of the Be Future initiative and discovered:

  • Event professionals and those responsible for gathering communities are increasingly aware that how we meet, connect and collaborate is changing. They are curious about their role in the future.

  • Implementing an ISO standard starts with understanding what YOUR unique position (in ISO 20121 this would be described as ‘your competencies’)

The assessment below takes a few minutes to complete, uses proprietary and credible content from not for profit Positive Impact’s 20 years of capacity building for a sustainable event sector and provides users with their own roadmap for taking action.

In innovation terms this is an MVP (a minimum viable product) this means it is not perfect and we are at a stage of learning from user behaviour. If you would like to provide additional feedback after using the product you can here

Discover YOUR Role in the Future of Events

Discover YOUR Role in the Future of Events

How we gather, connect and collaborate is changing

Your leadership and contribution can make a difference

Create YOUR unique pathway in 11 questions
Question 1 of 11

What role do you think events could play in enabling a new future of connection, collaboration and communication?

Traditional Value
Events provide entertainment, networking and information sharing
Business Tools
Events are strategic investments for brand building and market positioning
Community Catalysts
Events can strengthen communities and create a positive social impact
Inspirational Forces
Events can catalyse systems change, test innovations and be examples of what could be possible
✅ Great choice! Click "Next Question →" below to continue
Question 2 of 11

What type and scale of events are you involved in? (Select the type you spend the majority of your time working on)

Large Corporate Events
500+ attendees - Conferences, conventions, product launches
Small Corporate Events
Under 500 attendees - Meetings, workshops, team events
Sports Events
Tournaments, competitions, marathons, sporting venues
Festivals & Large Outdoor Events
Music festivals, food festivals, outdoor gatherings
Exhibitions & Trade Shows
B2B events with exhibits, vendor booths, networking
Social & Private Events
Weddings, celebrations, private gatherings
✅ Great choice! Click "Next Question →" below to continue
Question 3 of 11

What's driving your sustainability efforts?

EU CSRD Compliance
Meeting mandatory sustainability reporting requirements
Client Requirements
Clients are requesting sustainable event options
Cost Reduction
Reducing waste and operational costs
Industry Leadership
Setting an example and gaining competitive advantage
A Personal Commitment
A personal commitment to protect our planet
✅ Great choice! Click "Next Question →" below to continue
Question 4 of 11

How far along are you with implementing sustainable practices?

Already Taking Action
We have sustainable practices in place and track our progress
Started Some Practices
Implemented basic changes but want to do more
Planning to Start
Know what needs to be done but haven't started implementing
Exploring Options
I am championing sustainability within the company and exploring the options
Leading
Building teams and processes to enable systems change
✅ Great choice! Click "Next Question →" below to continue
Question 5 of 11

Rate your current sustainability implementation level

Use the slider below, then click "Next" to continue

Just starting Some progress Well established
5/10
✅ Perfect! Click "Next Question →" below to continue
Question 6 of 11

What most motivates you to take action?

Future Generations
Using events to create a world for future generations
Personal Passion
Feeling determined to use my skills and position to create positive change
Community Impact
Using events to enable collaboration and strengthen social connections
Leadership
Feeling courageous enough to pioneer the transformation of the events industry
✅ Great choice! Click "Next Question →" below to continue
Question 7 of 11

What type of support would help you the most?

Structured Learning
Courses, certifications, and comprehensive training programs
Peer Community
Connection with others on similar transformation journeys
Expert Mentorship
Direct guidance from experienced regenerative event leaders
Implementation Tools
Frameworks, templates, and resources for immediate action
✅ Great choice! Click "Next Question →" below to continue
Question 8 of 11

What resources do you have for sustainability initiatives?

Dedicated Team
Sustainability team members and significant budget
Budget Available
Financial resources for tools and training
Time Constrained
Limited time but motivated to make changes
Bootstrap Approach
Minimal resources but high commitment
✅ Great choice! Click "Next Question →" below to continue
Question 9 of 11

What's your implementation timeline?

Urgent (Next 30 days)
Immediate compliance deadline or crisis situation
Short-term (3-6 months)
Upcoming reporting requirements or client deadlines
Medium-term (6-12 months)
Strategic planning for next year's events
Long-term (1+ years)
Building comprehensive sustainability program
✅ Great choice! Click "Next Question →" below to continue
Question 10 of 11

How do you prefer to learn and implement new practices?

Expert-Led Training
Structured courses, workshops
Self-Directed Learning
Templates, guides, and online resources
Community Learning
Peer networks and ambassador programs
✅ Great choice! Click "Next Question →" below to continue
Question 11 of 11

What's your biggest challenge in delivering sustainable event solutions?

Knowledge Gap
Don't know where to start or what practices create real regenerative impact
Resource Constraints
Limited time, budget, or team capacity for implementing changes
Stakeholder Alignment
Clients, colleagues, or vendors aren't aligned with regenerative vision
Impact Measurement
Difficulty proving and demonstrating the value of regenerative practices
✅ Great choice! Click "Next Question →" below to continue
Analyzing Your Responses
Creating your personalized transformation pathway based on your unique profile
Your Transformation Stage

Your Transformation Journey

Based on your responses, here's your personalized pathway to creating regenerative events that heal communities and planet.

🌟 Your 12-Month Transformation Pathway

Download Your Personalized Report